Best SEO Software & Tools

Did you know that Google records approximately 8.5 billion searches daily? That accounts for about 99,000 searches per second.

This is one of the reasons why businesses spend $100 to $30,000 for SEO—so they can rank first on Google and reach their target audience before their competitors do.

These figures prove just how important a good SEO strategy is for businesses. In fact, it’s so important that most businesses have no problem spending hundreds and even thousands of dollars so that they can get their hands on various SEO tools.

But with so many of them out there, how will you know which ones you should invest your resources in?

To help you out, we have researched and compiled the best SEO software and tools to help you increase your site visibility and grow your business this 2024 (and beyond!).

What is SEO (Search Engine Optimization)?

Search Engine Optimization, most commonly referred to as SEO, refers to a set of processes with the goal of increasing a website’s visibility on different search engines like Google in order to drive more organic traffic to your business.

SEO is mainly focused on satisfying a user’s needs by creating high-quality, relevant, and consistent content to provide website visitors with the best user experience. 

A good SEO practice usually involves keyword research, content creation and optimization, link-building, technical optimization, and competitor analysis. 

Best SEO tools for every type of business

Whether you’re a start-up, small to medium-sized business, or an agency/enterprise, we have listed the SEO tools you can utilize no matter what level your business is currently in:

Best free SEO tools

As a start-up business, we understand that you are still laying the foundation for your business, and you probably even have a very limited budget. Check out these free SEO tools you can utilize as you set up your business:


While the full version of Semrush comes with a price, it has a lot of features you can use for free, one of them being the Keyword Magic Tool. Once you sign up for free, you can get 10 credits daily for this tool.

Suppose you sign up for a free Semrush account. In that case, you automatically get 10 credits per day for this tool, which shows users essential SEO information, such as keyword difficulty and search volume.

Aside from the Keyword Magic Tool, signing up for a Semrush account would also give you free access to their Position Tracking Tool, Site Audit Tool, Listing Management Tool, SEO Content Templates, On-Page SEO Tracker, Social Media Tool Kit, Domain Overview Tool, and SEO Writing Assistant.

Of course, you have to note that because you are being given free access to these SEO tools, you will only be getting a limited number of credits daily.

Still, for a start-up business, having free access to these tools (which you can only access for a fee with other SEO software) is already a huge plus.

The best thing is that you can use Semrush as your business grows. From being a budding start-up, a growing small to medium-sized business, to an enterprise or agency looking to expand, Semrush has almost every SEO tool to cater to your website and growing client base.

Price: Basic/Selected Tools – Free (with limited credits daily), Pro – $129.95/month, Guru – $249.95/month, Business – $499.95/month

Google Search Console

What better way to get SEO insights than from Google itself? Google Search Console is a feature-rich software in which you can be ensured that the data you’re getting is 100% legit (after all, it’s from Google).

You can use this SEO tool as a rank tracker to check your site ranking in the SERPs (Search Engine Results Page).

Aside from that, Google Search Console also comes with an Index Coverage Report wherein you can check the list of pages on your website that aren’t getting indexed so you can address the issues accordingly. 

Google has lots of free SEO tools, and Google Search Console is certainly one of the best among them.

Price: Free


This SEO tool is actually a browser extension that helps users track website traffic, keyword ranking, and even audience demographics. You can also use this to evaluate your organic competitors and get the data on the keywords that you share.

This tool is available on Firefox, Chrome, Edge, and Opera. While it has paid plans, the free version of this SEO tool is actually very generous.

By opting for their free trial, you can get a month of mobile app data, 3 months of data for web traffic, and 5 results for each metric. For someone who’s just getting started, that’s definitely a win.

Price: Basic/Trial – Free, Starter – $125/month, Professional  – $333/month, Team & Enterprise – request for a quote

Woorank’s SEO & Website Analysis Tool

Woorank is a Chrome extension that can provide you with a list of improvements your SEO needs in seconds. So how does it work? First, you are given an overall SEO score based on your webpage’s performance.

Then, this SEO tool shows you how you can improve the on-page and off-page SEO of your website.

While there are other SEO tools out there that are just telling you the problems of your webpage, Woorank gives you the problems and the solutions you need to fix any issues your site may have.

Price: Trial – Free, Pro – $89.99/month, Premium – $199.99/month, Enterprise – contact them for a quote

Google Lighthouse

Google Lighthouse is one of the free SEO tools that webmasters include in their list of favorites, and for good reasons. This browser extension gives users detailed reports about the SEO performance of their website and tips on how it can be improved.

All you have to do is add the extension to Google Chrome and open it on the specific page you want to analyze, then click “Generate Report.” It’s that easy.

You can get various metrics on your site’s performance, including the page load speeds of your website, SEO, and accessibility, to name a few.

You can also see which elements on your website are harming its performance, accompanied with advice on how to optimize them to improve performance. 

Price: Free


Another free SEO Google Chrome extension, SEOquake helps users analyze various search engine metrics in real-time, including backlinks, Semrush ranking, Google index updates, Facebook likes, Bing index, Pinterest pin count, and web archive page. 

While it may be a little tricky to navigate at first, this tool would certainly be a valuable tool in your arsenal once you get the hang of it.

After installing it in your Chrome extension, the SEObar will appear under the URL of every website you visit, which means you can analyze the data immediately without even having to do anything. 

This SEO tool is simple and comprehensive, and the best thing is that it comes with no additional cost on your part. 

Price: Free


Keywords aren’t the only thing you should watch out for in your SEO strategy. As of the 3rd quarter of 2023, approximately 96.5% of users worldwide accessed the internet using their mobile phones, while 62% used their laptop or desktop computers to do so. 

This reiterates the importance of ensuring that your website is mobile-friendly, as a vast majority of users are using their phones to surf the internet. 

Sitechecker provides a free mobile-friendly test checker, aside from its other popular tools like keyword research, link-building, on-page SEO, off-site SEO, and rank tracking.

This SEO tool can easily be accessed online, and they provide a 14-day free trial so you can get a glimpse of just how comprehensive the user reports and performance insights they give might be.

Price: 14-day trial – Free, Basic – $49/month, Standard – $199/month, Premium – $399/month

Schema markup is one of the tools that is important for your website as it provides data that helps search engines understand better the context and content of your page.

If your website is running on WordPress, adding Schema markup to your page could quickly be done by utilizing the free plugins available. If you’re doing it manually, Google’s Structured Data Markup Helper would be helpful. 

If implemented correctly, Schema markup can help enhance the appearance of your webpage in the SERPs by displaying rich snippets with your meta description and title tag.

This can help increase your click-through rates by enticing those who are using search engines to click on your link.

Price: Free


Ubersuggest is one of the best SEO tools for start-ups because it offers lots of amazing features that can only be found in other premium or paid SEO tools. However, this one is absolutely free.

All you have to do is type the keyword you want to rank for, and this SEO tool will provide you with detailed and in-depth data on keyword difficulty, monthly search volume, and a list of other suggested keywords based on what you just provided.

Price: Trial – Free (you can access some features with limited credits), Individual – $12/month, Business – $20/month, Enterprise – $40/month


Grammarly is probably one of the most well-known SEO tools (even for those who aren’t really into SEO). It is a browser plug-in that corrects grammar and spelling mistakes and gives suggestions on how to improve your writing.

All you have to do is install it once, and it’ll run in the background to help with your writing, whether you’re in Google Docs, e-mail, or basically wherever any writing is done. 

While you can already accomplish a lot using its free version, you also might want to check its paid version out and enjoy more in-depth suggestions and even get access to its plagiarism checker.

Price: Basic/Standard – Free, Premium – $12/month, Business – $15/month

Best SEO Tools for small to medium sized businesses (SMBs)

Suppose you’re looking to drive more traffic and potential customers to your small or medium-sized business. In that case, one of the roadblocks you’d encounter is having to compete with larger businesses that have more resources than you do.

Check out these SEO tools and software that can help you identify more opportunities, roll out your campaigns, and measure your performance so you can gain deep insights and have an edge over your competitors: 

Google Analytics (GA)

Nothing could be more accurate and in-depth when it comes to monitoring and analyzing website traffic than Google Analytics.

This tool is basically a one-stop-shop to help you learn about your website visitors, how they arrived at your site, and what exactly it is they do on your website. 

In fact, 44 million websites use Google Analytics. It is obviously the undisputed market leader when it comes to website analytics. The best thing is that Google Analytics 4 is free and easy to set up and customize. 

Whether you’re a start-up business with little SEO knowledge or an enterprise looking to expand your business and client base, Google Analytics is one of the most helpful free tools that you can use, whatever level your business is in.

Price: Free

PageSpeed Insights

As previously mentioned, keywords aren’t the only thing you should optimize. Your website’s speed is one of the essential factors in Google’s ranking algorithm. 

Aside from delivering a better user experience, a fast-loading site can ensure that your prospects won’t be left waiting far too long that they start to lose interest in your website and start closing their tabs. 

Another great feature this tool offers is the ability to switch from mobile to desktop reports so you can gain insight as to how your website performs on different devices. 

Price: Free

Looker Studio

Previously known as Google Data Studio, Looker Studio is a free SEO platform where you can visualize data and build custom SEO reports. This means you can track your results and monitor almost everything—from sales figures to website traffic data. 

You can also integrate other tools into Looker Studio, including Google products like Google Analytics, Google Search Console, Google Ads, social media platforms like Twitter and Facebook, other SEO software like Semrush, and databases like MySQL and BigQuery.

Price: Looker Studio (Self-service business intelligence) – Free, Looker Studio Pro (Project subscription) – $9/user per project monthly 

Bing Webmaster Tools

Bing is another organic search analytics tool that is almost similar to Google Search Console, except this one uses data from Bing.

While you might want to set this aside and just focus on tailoring your SEO campaigns to meet Google’s requirements, Bing has new AI-powered features, making it more popular than it was before. 

Of course, Google is still the market leader, but Bing saw huge growth in 2023. In fact, it reached 100 million daily users just a few weeks after launching its AI chatbot. 

While this is still far behind Google’s 8.2 billion unique visitors, it wouldn’t hurt to optimize your content in a way that would serve two of the world’s largest search engines well. 

Price: Free


Its name may be a huge giveaway for what this tool does—discovering what the people are talking about.

Before you jump right to the next SEO tool and skip this one, it’s important that you understand why this is something you would be interested in (and no, we’re not talking about the usual “gossip”). 

AnswerThePublic gives its users access to useful search insights and helps you understand what matters most: a user’s search behavior.

Of course, the more you know about what users like talking about, the more you can bank on these terms and integrate them into your content. As a result, your content will rank higher in the search results, and more visitors will be driven to your website. 

Price: Individual – $9/month or $99 lifetime, Pro – $99/month, Expert – $199/month

Google Business Profile for Local SEO

As we previously mentioned, billions of users are using Google as a search engine, which makes it even more essential for you to increase your business’s visibility on Google Search, Google Maps, and Google Shopping. 

Remember that businesses with optimized and complete Google Business Profiles are more likely to appear in the search results if users search using the phrases “near me” and “where to buy.”

All you have to do is add your business’s details (name, phone number, address) to the local directories, and you can even add information about your services or products to your description. 

It’s free and easy.

Price: Free


BuzzSumo offers search trend reporting, SERP monitoring, and topic/idea generation and is basically an all-in-one SEO tool.

BuzzSumo’s keyword tools provide a list of basic volume metrics accompanied by an “articles published” metric so you can see how much competition a keyword has. 

Every keyword suggestion comes with its own profile, including a list of question concepts, in-depth search volume charts, and article ideas. 

Some of its additional features include social media influencer ideas, automatic content brief generators, content monitoring, content analyzers for webpages, and outreach resources.

Price: Content Creation – $199/month, PR & Comms – $299/month, Suite – $499/month, Enterprise – $999/month

Rank Math

Rank Math is a WordPress SEO plugin that can help you optimize your website and improve your Google search rankings. Like most SEO tools and software, it has paid versions.

Still, its free version grants you access to its amazing features like 5 free AI credits, auto canonical URLs, an advanced SEO analysis tool, SEO warnings and analysis score, Google Console integration, title tag, and content optimization, and over 30+ detailed SEO tests. 

To get started, all you have to do is provide a keyword, and Rank Math will give it an SEO score and let you know if your keyword was used in your title tag, URL, meta description, and the body of your content. 

Price: Basic/Standard – Free, Pro – $59, Business – $199, Agency – $499

Screaming Frog

Screaming Frog is all about finding and fixing technical SEO issues in a matter of seconds.

This SEO tool crawls your website using a crawler much like Google’s and generates a report containing potential issues like bloated HTML, HTTP header issues, crawl errors, and Javascript rendering issues. 

The best thing is that it can discover duplicate content so you can fix it. As we all know, Google hates duplicate content simply because it gives users nothing but redundancy. 

Price: Basic/Standard Version – Free, Paid Version – $259/year

Reddit Keyword Research Tool

While it may seem “unimportant” at first glance (especially if you don’t utilize Reddit for your business), the Reddit Keyword Research Tool can bring up terms you won’t actually find in other SEO tools out there. 

This tool scrapes Reddit phrases (and sometimes even words) and crops up specific subreddits. So, if after doing your research, you figure out that your target audience hangs out on Reddit, then this tool will give you a goldmine of content topic ideas and keywords. 

It also has a “content” feature that would take you to the actual Reddit thread so that you can read exactly how a certain keyword is used in various discussions. 

Price: Free

Best SEO Tools for enterprises and agencies

Whether you’re looking to help your client improve their current link-building strategy, perform competitor research to help them gain a competitive advantage over their rivals, or simply address whatever duplicate content they may have, these SEO tools have you covered:


No list of SEO tools and software would be complete without Ahrefs.

From its rank tracker, site explorer, competitor analysis, content gap, keyword suggestions, backlink tracker, and site audit capabilities, agencies will certainly enjoy the comprehensive insights from this SEO tool that would provide them with a tailored content strategy and a great competitive landscape. 

Aside from the usual SEO features, this tool also boasts of its Content Explorer option, which analyzes the top-performing content in your niche, so you won’t have a hard time doing “trial and error” when you can just replicate successful ones. 

Price: Basic Features – Free, Lite – starts at $99/month, Standard – starts at $199/month, Advanced – starts at $399/month, Enterprise – contact them and request for a quote

Mangools KWFinder

KWFinder by Mangools remains one of the champions when it comes to coming up with long-tail keywords having low SEO difficulty.

From its standout features, including local keyword research, search volume and keyword metrics, keyword difficulty, and Google suggest integration, there’s no question as to why it remains an undefeated tool. 

This can also help you perform a quick search on websites like G2 and Capterra and even find keywords by location!

If you want to target businesses and clients in a specific location, then this SEO tool is the best option for you. 

Price: Basic Features – Free, Entry – $29/month, Basic – $49/month, Premium – $69/month, Agency – $129/month


If you’re tired of disjointed workflows, especially when it comes to content creation, promotion, and collaboration, then StoryChief is the all-in-one SEO tool you need.

With this tool, your team can create more content in less time, which would make each stage of your content process efficient and boost your ROI.

All you have to do is specify your keyword, and it will come up with suggestions, including keyphrase usage in the titles and the subheadings, other related (or missing) high-potential keywords you can include in your content, and keyphrase density and distribution.

Additionally, you can get information on your meta description length, the number of links you have, and missing image alt attributes (if any). You can also integrate this SEO tool with Google Search Console so you can gain access to your website’s performance statistics. 

Price: Demo – Free, Individual – starts at $40/month, Marketing Team – starts at $60/month, Agency – starts at $180/month


When we talk about SEO, Moz is something we cannot miss. Mos is a highly versatile SEO tool that offers site auditing, keyword research, link analysis, and rank tracking. 

Start-ups, small to medium-sized businesses, and enterprises and agencies can benefit from this SEO tool, which provides very easy-to-understand metrics and recommendations to help improve your search engine optimization efforts. 

If you’re thinking twice about getting Moz for your business, don’t. It has over 43.1 trillion indexed links, 100,000 local business listings, 1.25 billion keyword suggestions, and over 8 million SERPs analyzed on a daily basis. What else is there to think about?

Price: Basic Features/30-Day Trial – Free, Standard – $99/month, Medium – $179/month, Large – $299/month, Premium – $599/month

Yoast SEO

Anyone using WordPress is definitely familiar with Yoast SEO. This SEO tool is a plugin designed specifically for WordPress websites to help offer optimization features that aren’t usually found on the platform.

Yoast SEO is an important tool for writers, as it assists in optimizing content not only for SEO but for readability as well, making this tool a comprehensive SEO solution. 

It also offers suggestions on how to improve the meta description, internal linking, headers, and even the slug. The best thing is it’s very affordable, so start-ups to agencies and enterprises will definitely get their money’s worth. 

Price: Basic/Standard Features – Free, Premium – $99/year

Surfer SEO

Surfer SEO is different from other typical SEO tools because it goes beyond just researching and tracking—it offers features that help writers target keywords and keyphrases specifically. 

Aside from that, it has its own plagiarism checker that can check and correct even the content that was produced by AI.

By getting insights into the current Search Engine Results Page rankings for a particular keyphrase and in-depth content audits, writers can optimize their content better to ensure it ranks on Google’s top page. 

Price: Demo/Trial – Free, Essential – $89/month, Scale – $129/month, Scale AI – $219/month, Enterprise – contact them to request a quote

Majestic SEO

Majestic SEO is known for having one of the most extensive databases in the industry when backlinks are considered. This tool helps SEO agencies understand a website’s backlink profile deeper and gives insights regarding its link-building strategies and SEO health. 

This SEO tool also offers historical data that helps assist agencies in evaluating their current link-building strategies. 

Price: Lite – $49/month, Pro – $99/month, API – $399/month


BrightEdge is an SEO tool that gives digital marketers real-time research, rankings, and recommendations to help optimize their marketing strategy. 

Content Marketers, Digital Marketers, and Executives will certainly enjoy using this SEO tool, as it can help build high-performing websites, produce in-depth reports showcasing the ROI of SEO and content, and generate unique and valuable content. 

This tool also helps optimize and streamline the delivery of content and even create solid landing pages. 

Price: Only available upon request


If you’re looking to improve your website’s organic search performance, technical health, and WCAG (Web Content Accessibility Guidelines) compliance, then Lumar (formerly Deepcrawl) is the SEO tool you’re looking for.

This is one of the best enterprise SEO tools for individuals and organizations since it has various features you can’t find in other SEO tools like SEO QA testing and site migrations.

Of course, it also has features other SEO software boasts, such as website and accessibility audits. Aside from that, its integration options and fast web crawling feature can help in connecting your website’s intelligence data to other platforms.

Price: Only available upon request


Last but not least in our list of the best SEO tools for agencies and enterprises is Serpstat. This tool is helpful in content marketing, SEO, PPC, and domain and keyword analysis.

Its search volume feature will alert you to how popular and trendy the keywords for your business are currently so you can estimate the ongoing demand, predict sales, and deeply assess your competitors in your niche/industry. 

Price: Individual – $59/month, Team – $119/month, Agency – $479/month, Enterprise – request for a quote

Special mentions


You honestly didn’t think we’d end our list without mentioning HubSpot, did you? The HubSpot platform is overflowing with features to help with your SEO needs, whether you’re a beginner or an expert in the field. 

HubSpot’s Marketing Hub includes built-in SEO tools like the HubSpot Website Grader, HubSpot SEO Tool, Optimize Panel, and free SEO resources and training courses (in which you can get a certification after completion).

The best thing is that this SEO platform is designed to cater to almost every business, from start-ups to agencies, and no, they’re not just giving you “extra credits” when you upgrade your plans—they are literally designed to cater to your specific and growing business needs.

Price: Basic/Standard Tools – Free, Starter – starts at $15/month/user, Professional – starts at $800/month, Enterprise – starts at $3,600/month

SEO PowerSuite

SEO POwerSuite is one of the all-in-one SEO software offering competitive solutions like backlink checkers, keyword research tools, and site audits to help your business rank on the first page of search engines and achieve your business goals. 

While it began as a link-building tool back in 2004, this SEO software evolved to become a tool set focused on 4 main components: Rank Tracker, SEP SpyGlass, LinkAssistant, and Website Auditor.

The reason why it made our special mentions is because of how amazingly affordable it is. While you can get the same features from other SEO tools and software, this tool costs almost 10 times less, and no, we’re not exaggerating. 

For instance, you can access its Professional tier for only $299 per year. That means it will only cost you less than $25/month to gain access to the features you’d normally spend hundreds on a monthly basis with other SEO tools and platforms. 

Price: Basic/Standard Features – Free, Professional – $299/year, Enterprise – $499/year

How to choose the best SEO software for your business

Selecting the best SEO software for your business is something you shouldn’t skimp on.

Different businesses have different needs, which means it all boils down to the features you know would be useful in your day-to-day operations and in meeting your business goals.

Some of the features you should look for include link-building tools, keyword tools, competition analysis features, on-page auditing tools, and, of course, price. 

Here’s a short guide to help you in selecting the best SEO software for your business:

Link building

Gaining backlinks from authoritative sites can significantly boost your website visibility and improve your Google search rankings.

Take note that getting a backlink from an authoritative website is like getting a “referral” from them, and everyone who visits and trusts their website has a high chance of visiting your site, too.

Choosing SEO tools that come with their own link-building tools can help your business with this process by giving you insight into your backlink profile and spam score, backlink prospects, and your competitors’ backlink profiles.

Backlink profile

Having a good link-building tool will help you track the backlink profile of your website, including your toxicity score and DA (Domain Authority). 

For instance, having a low DA and a high toxicity score could be an indication that the backlinks you have gained are of low quality and could possibly be from websites with high spam scores.

With this said, you should aim to get links from websites with high authority and low spam scores. This is where the importance of having SEO software with a link-building tool comes in, as this can help you keep track of spammy links and disavow them.

Backlink prospects

Having SEO software that comes with a good link-building tool can help you identify various prospects and websites you can possibly get a link from if you utilize good outreach practices. 

One of the ways you can do this is by researching and reviewing which websites your competitors get their links from and targeting these sites on your next outreach. 

Still, it would depend on the backlink tool you are using, as you might not be able to get all the essential contact information you might need simply from the list of site suggestions.

You would need to do this process manually (visiting each site and checking their “contact” pages) or using a different tool where you can get media contacts.

Keyword research

Keywords are the backbone of a good SEO practice, which is why this is one of the most essential features your SEO software should have.

While you can always opt for manual keyword research, you can save lots of time simply by using an SEO tool that comes with a built-in keyword tool that can help you research the keywords your content should target to help your site rank better on Google.

The keywords you decide to rank for can help make or break your website. Remember that while targeting general keywords can help you reach a wider audience, it is the specific, long-tail keywords that would help you pin down prospects who can turn into potential buyers. 

It’s a good thing that almost every SEO tool, from the basic plans up to the most expensive paid software, provides insights as to the keywords you’ve already been ranking for so you can utilize them and even give you an idea as to what you should be targeting.

Remember that a high-quality keyword can help drive organic traffic to your website and help you rank on search engines like Google.

To do this, you’d definitely need the help of an SEO tool that can help you check the current trends and make keyword suggestions so you can rank better and faster before your competitors beat you to it. 

A good keyword tool should at least give you an insight into:

  • The number of times a term has been searched on Google recently
  • The cost per click of such keyword
  • The SEO competition on a specific keyword based on the organic search rankings on Google

Additionally, some keyword tools come with a rank tracker to help you figure out your current position or ranking on the keywords you’ve been targeting.

Competition analysis

In the words of Nancy Pearcy, “Competition is a good thing; it forces us to do our best.” That is, if you are well aware of who your competitors are, you can always stay one step ahead of them.

A good SEO tool should offer you at least 3 separate tools that you can utilize to help you analyze how well your competitors’ pages are doing. These 3 features are authority metrics, backlink analysis, and social media analysis. 

First, a good SEO tool must provide you with authority metrics.

This means you should be able to view the page and domain authority of a certain webpage, wherein you can analyze the authority of any given website and view these statistics as a brief summary of your website’s overall health. 

This could also help you figure out which pages on your website need new and high-quality backlinks. 

Aside from having access to authority metrics, you should also opt for SEO tools with a backlink analysis tool so you can review and analyze the backlinks of your competitors.

This can help you figure out how much traffic they generate and the sources they link to so you can tailor your backlink strategy appropriately. 

Lastly, a social media analysis tool will help you gain information on the activity of your competitors on various social media platforms and the number of engagements they get (e.g., comments, number of likes, retweets, etc.).

This way, you’ll know which topics your competitors tackle on social media and see just how successful their strategies are. By doing this, you’d know what topics or what kind of content (video, memes, long-form posts) pique the users’ interest so you can tailor your strategy to suit your audience’s needs. 

On-page auditing tools

Auditing, in the most basic sense, refers to the process of verifying whether the reports created are accurate and reliable. In terms of SEO, one of the tools you should look out for should be the one that can provide you with the option to perform a full-scale site audit.

This means you won’t only be getting basic numbers or rankings on your website—you’ll be getting information that is a little more complex, which means it is more in-depth, and you’ll understand the problems on your website that need working on. 

Everything, from the meta title, descriptions, and keyword density up to the proper optimization of your H1, H2, and H3 headings, will be audited so that you can identify and make the necessary corrections. 


The better your SEO tool is, the pricier it can get. However, this is one of the costs you cannot skimp on if you truly want to run a successful website and business. What you can do is try to lower the costs by analyzing specifically what your business needs. 

If you’re a start-up business or are new to SEO, then it would be best for you to get started using free tools or those that are cheaper than $100 per month and just upgrade your plans as you scale your business up. 

Take note that the more features you need, the more it’s going to cost you, but at the end of the day, choosing the right SEO tools for your business shouldn’t be limited by the costs. 

This is why we keep emphasizing that you should first understand your business needs.

Otherwise, you could end up paying thousands of dollars for an SEO tool that you only use a couple of features from when you can instead use software that is cheaper but covers all the features you need. 

Before you invest in SEO tools, here are some of the questions you should first ask:

  • How many domains do you plan on monitoring?
  • Do you need automated reports?
  • How many keywords do you plan on tracking?

Answering these questions can help you decide which SEO tool to get since you’ll understand exactly the features you need for your business. 

Free SEO tools vs paid tools

As previously mentioned, the SEO tool you need depends on a number of factors, but mainly on your business needs. If you’re a start-up or a small business, you can always opt for free tools like Google Analytics and Search Console.

Even though these are just free options, they provide users with good insight into how well your website is performing, even in specific areas of your Search Engine Optimization strategies.

Of course, paid SEO tools provide more in-depth information and offer data that free tools can’t. The additional price comes with its perks, and if you’re looking to scale your business up, we suggest investing in good software that can help your business grow.

The best thing is that paid SEO tools and software usually come with a free 7-day trial, so you can try them out first before you decide to make a purchase.

Before the trial period ends, all you have to do is cancel your subscription, or in some cases, it will automatically be canceled for you (unless you decide to continue using the tool for a fee.)

What determines the cost of SEO?

There are various factors that determine the pricing of SEO tools and software, including the scale of your website or SEO project, the size of your business, your business needs and goals, and your current SEO ranking and performance.

Let’s look into these one by one:

The scale of your website or SEO project

The cost of your SEO strategy will depend on the scale and complexity of the projects you are currently working on. Note that websites with lots of pages, complex structures, and diverse content would require a more in-depth SEO strategy and implementation.

A full-service and comprehensive SEO plan will certainly cost more than just a single or basic SEO service. However, it could actually be better to go for a comprehensive plan than buying multiple one-off SEO services.  

The size of your business

The larger your business is, the more comprehensive your strategy should be so that you can compete effectively in your niche/industry. Alternatively, small businesses and start-ups with much simpler websites would have less complicated SEO needs. 

With this said, the cost of your SEO strategy is directly proportional to the size of your business.

The reason is simple—enterprises invest a larger budget on SEO to expand their reach and broaden their competitive landscape. At the same time, start-ups usually focus on localized and more targeted SEO strategies. 

However, there are times when small or medium-sized businesses opt for pricier paid plans since they tackle their content and website optimization aggressively, especially if they are offering SEO as a service as well and are looking to scale their business. 

The scale and scope of the SEO project will directly impact the overall cost. Enterprises often invest more in SEO due to their broader reach and competitive landscape, while small businesses may focus on more localized and targeted SEO efforts.

Your business needs and goals

Knowing exactly what your business needs is essential to developing an SEO strategy specifically tailored to meet your goals and determining the costs. 

First, ask yourself exactly what your goal is. Is it to increase visibility and improve your Google Search rankings? Are you looking to drive more traffic to your website? Do you want to boost your online sales?

Aligning your budget with your business objectives is essential, as different goals usually require different investment levels in order to achieve them. 

Your current SEO ranking and performance

Where you’re currently starting from has a huge influence on the cost of your SEO strategy.

If your website has minimal or no optimization at all, then it would require more extensive page audits, content optimization, and keyword research so you can establish a solid foundation.

This means you will be investing a little more in SEO tools since you are basically standing at the starting point and are still in the process of developing a strategy that you will be utilizing in the long run.

Meanwhile, suppose your website already has established rankings. You have a previous strategy in place and are just looking to improve them. In that case, your focus will be on refinement and website maintenance, which is not as complex as starting from scratch (but we aren’t saying it’s easy, too). 

In this case, you can change or even let go of some of the tools you are using since your focus now is improving your site optimization and maintaining your good rankings rather than building the foundation of your business.


We hope that the SEO tools we mentioned above can help you figure out and decide which software suits your business needs.

Whether you’re a budding entrepreneur, a small to medium-sized business looking to scale up, or an agency that wants to expand and take on as many clients as you can, there is an SEO tool that is tailored specifically for you.

Before you make a purchase, remember to jot down exactly what your business needs so you won’t end up going over budget or, in some cases, underspending and missing out on the features you actually need. 

However, purchasing these SEO tools isn’t enough—you also need to have sufficient knowledge of the best SEO practices so you can utilize these tools and software correctly.

We know handling a business is already hard enough, which is why we at Authority Factors established ourselves as leaders in the industry so we can help you out when it comes to your SEO needs. 

Our team doesn’t just love SEO; we’re obsessed with it. Let us handle your SEO needs so you can focus your time and energy on the more important aspects of your business. 


Which is the best software for SEO?

It depends on your business needs. If you need keyword integration, then Surfer is the SEO tool for you. If you’re looking to track your rankings, then you should give Semrush a try.

Ahrefs is best utilized if you’re after competitor research, and if you need ideas for your next content, then BuzzSumo is a tool worth checking into. 

Does Google have a free SEO tool?

Yes, Google Search Console and Google Analytics are some of Google’s free SEO tools. 

Google Search Console helps users monitor, troubleshoot, and maintain the presence of their website on Google Search results. Meanwhile, Google Analytics helps its users gather data about their site visitors and the source of their leads and website traffic. 

What is the most difficult part of SEO?

Competing for keywords so you can rank higher on search engines is one of the most challenging aspects of Search Engine Optimization.

The process of optimizing your content and website is something you can learn as you go along, but trying to rank first on a keyword that other websites are also trying to rank for is the challenging part of the SEO process. 

As long as you are utilizing good SEO practices and posting high-quality and valuable content consistently, you can rank high on search results and gain visibility for your business needs. 

Do I need website coding skills for SEO?

No, you don’t need website coding skills to get started with SEO. However, having a basic understanding of coding may prove useful, especially if you want to implement advanced SEO strategies or address technical SEO issues.

What skills do I need to do SEO?

Some of the skills you need if you are just getting started with SEO include versatility (open to studying different tools and new technologies) and adaptability (being able to adapt to fast-changing SEO strategies). 

You’d have to learn a lot, especially when it comes to researching the right keywords, optimizing your webpages, and building links, so being open to learning opportunities is the one thing you should be passionate about.