“This study details the recovery of an e-commerce site selling high-end furniture after two challenging migrations. The team conducted an extensive URL analysis, managed redirects, and tailored the SEO strategy to the client’s needs. This approach led to a 163% increase in clicks over six months, boosting product sales and website traffic.”
Increase in organic clicks
Months of consistent growth after project completion
URLs and redirects manually reviewed and optimized
The high-end furniture e-commerce client faced significant SEO challenges following two major platform migrations. First, the migration from Magento 1 to Magento 2 in May 2021, and then from Magento to Shopify in September 2021, both conducted by a different agency. These migrations led to a complex overhaul of the URL structure, resulting in a substantial decline in both traffic and search engine rankings.
Our comprehensive approach to reviving the client’s website involved several strategic steps and key insights:
This multi-faceted approach not only stabilized the client’s website post-migration but also set a foundation for sustained SEO success and revenue growth.
After implementing our comprehensive SEO strategy, the results were both swift and impactful. Within a relatively short period, our efforts yielded significant improvements in the website’s performance metrics. Here are the key highlights of the outcomes achieved:
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