Case Study

Helping a B2B SaaS Achieve 525% Increase In Daily Clicks

INDUSTRY: SaaS
LOCATION: San Francisco, USA
TIMEFRAME: October, 2022 – September, 2023
PROJECT TYPE: Content Marketing, SEO Services
SUMMARY
Scott Gabdullin
Founder, Authority Factors

“This study highlights the SEO and content marketing efforts for a B2B SaaS company offering US business formation services. The strategy involved creating 9 content hubs with 283 transactional intent pages, optimized for SEO. This approach, based on siloing best practices, led to a 525% increase in daily clicks, enhancing the site’s usability and authority.”

525% ↑

Increase in daily clicks

283 ↑

Transactional intent pages written, optimized & published by Authority Factors team

33.7K ↑

Clicks generated since the beginning of the project

The Challenge

In the highly competitive field of US business formation services, the B2B SaaS Company faced the daunting task of enhancing its online visibility and organic traffic. The core challenge was to develop a robust content strategy that could significantly boost SEO performance, a critical component for success in their niche.

The Solution

We implemented an advanced SEO and content marketing strategy, focusing on creating 9 content hubs consisting of 283 transactional intent pages. These pages were meticulously written, optimized, and published by the Authority Factors team, adhering to the best practices of SEO siloing.

This approach involves organizing website content into distinct, thematic categories or silos, which enhances site usability and positions the company as an authoritative source in its field. Each silo, having a core homepage, links to a series of interrelated posts, maintaining thematic consistency and clarity​.

We employed both hard and soft siloing techniques. Hard silos used the website’s URL structure to create clear, thematic divisions, while soft silos were established through strategic internal linking. This dual approach not only improved Google’s ability to crawl and understand the site’s content but also enhanced user navigation, creating a better overall user experience​.

Consistent addition of fresh, silo-specific content was a key part of our strategy. This ongoing process allowed for expanding keyword targeting, avoiding keyword cannibalization, and ensuring up-to-date, relevant content for users​.

Results

The results were phenomenal. Our carefully crafted content hubs led to a 525% increase in daily clicks. This significant improvement in traffic and engagement can be attributed to the improved site architecture, which allowed for more efficient crawling by search engines and a better user experience.

By focusing on well-structured and relevant content and aligning it with the best practices of SEO siloing, we not only elevated the company’s search engine rankings but also established a sustainable foundation for continued SEO success​.

Testimonials

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“We are so pleased to have worked with Authority Factors, specifically Scott and his team. We wanted to focus on optimizing our website for SEO while we migrated our website to Shopify, and Scott's contributions played a vital role in our success. Scott's in-depth knowledge in SEO, dedication and responsiveness throughout the project were exceptional. He and his team even went out their way to help us with valuable content creations, underlining his commitment to our success. Notably, our rankings and traffic managed to almost fully recover in a short amount of time after the migration. Overall, working with Authority Factors and Scott has been wonderful and we wholeheartedly recommend them to anyone seeking to improve their web SEO. Our sincere thanks go to Scott and his team for their amazing work in helping us achieve our goals and make the migration smooth - we couldn't have done it without all of you!”

Ying C.

Founder

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