Case Study

Helping a Finance SaaS Build an SEO Program

LOCATION: Toronto, Canada
TIMEFRAME: July, 2023 – Present
PROJECT TYPE: Content Marketing, SEO Services, Technical SEO, EEAT
Scott Gabdullin
Founder, Authority Factors

“In this case study for a Toronto-based finance SaaS company, the primary challenge was their limited online presence, evidenced by minimal SEO-driven clicks. Our solution involved in-depth keyword research and the development of a targeted content strategy. We produced and SEO-optimized articles, integrating EEAT principles throughout the website. “

402% ↑

Increase in daily clicks

15 ↑

Transactional intent pages written, optimized & published by Authority Factors team (out of 200 scheduled)

35K+ ↑

Finance-related keywords researched for this project

The Challenge

A Toronto-based finance SaaS company had minimal online presence, with daily clicks from SEO ranging only between 3-9.

The Solution

  • Conducted extensive keyword research to understand the competitive landscape in accounting, invoicing, and finance niches.
  • Developed and implemented a focused content strategy based on the identified keywords.
  • Wrote and optimized 15 articles for SEO, ensuring each piece and the website as a whole integrated EEAT principles.


The strategy led to a 400% increase in daily clicks, successfully ranking for highly competitive keywords in their industry. This growth not only enhanced their online visibility but also positioned them as a credible and authoritative source in the finance sector.



“We are so pleased to have worked with Authority Factors, specifically Scott and his team. We wanted to focus on optimizing our website for SEO while we migrated our website to Shopify, and Scott's contributions played a vital role in our success. Scott's in-depth knowledge in SEO, dedication and responsiveness throughout the project were exceptional. He and his team even went out their way to help us with valuable content creations, underlining his commitment to our success. Notably, our rankings and traffic managed to almost fully recover in a short amount of time after the migration. Overall, working with Authority Factors and Scott has been wonderful and we wholeheartedly recommend them to anyone seeking to improve their web SEO. Our sincere thanks go to Scott and his team for their amazing work in helping us achieve our goals and make the migration smooth - we couldn't have done it without all of you!”

Ying C.


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